In a surprise appearance at the 2019 Fast Company Innovation Festival, West suggested that he may legally change his name to "Christian Genius Billionaire Kanye West" for a little bit.
Kanye West is an absolute
master of marketing and promotion, and today sits at the head of a multibillion dollar empire known as Yeezy. At this very moment, his album '
Jesus Is King' is No. #1 on the
Billboard Top 200 album chart, and every song from that album ranks on the Billboard Top 100 song chart. Along with this, it is his latest character manifestation as a born again Christian that is causing incredible amounts on controversy. Hmm, ya think maybe that's what has propelled his new album to No. #1 status so fast? 🤔 Very shrewd marketing to say the least. Kanye wants to legally change his name to Christian Genius Billionaire Kanye West, and
run for president in 2024. Feel like you're being played yet? Give it a minute, you will.
"But they that will be rich fall into temptation and a snare, and into many foolish and hurtful lusts, which drown men in destruction and perdition. For the love of money is the root of all evil: which while some coveted after, they have erred from the faith, and pierced themselves through with many sorrows. But thou, O man of God, flee these things; and follow after righteousness, godliness, faith, love, patience, meekness." 1 Timothy 6:9-11 (KJV)
The name of Kanye West's
billion dollar empire is Yeezy, an interesting name with an even more interesting history. Kanye was given the nickname of Kanyeezy while working as music producer on a song called '
Lucifer' on Jay-Z''s 'The Black Album'. Over time, Kanyeezy was shortened to Yeezy, and then
transmogrified into Yeezus as the title of his 2013 album that featured songs like "I Am God". Using the name Yeezus is an absolute mockery of the name which is above all Name, Jesus Christ. Profiting off a name that mocks the name of Jesus is something only a lost person would do.
"Be it known unto you all, and to all the people of Israel, that by the name of Jesus Christ of Nazareth, whom ye crucified, whom God raised from the dead, even by him doth this man stand here before you whole. Neither is there salvation in any other: for there is none other name under heaven given among men, whereby we must be saved." Acts 4:10,12 (KJV)
Kanye West is, without a doubt, a 'genius billionaire', no question about it. But a Christian? Let's see him repent of anything connected with Yeezus first, that would be a good start.
Kanye says he may change his name to Christian Genius Billionaire Kanye West
FROM FOX NEWS: Artist and designer Kanye West has thrown out a new name idea and, honestly, it's hard to tell if he's joking.
"When people say it's crass to call yourself a billionaire, I might legally change my name to Christian Genius Billionaire Kanye West for a year until y'all understand exactly what it is," he told Fast Company senior writer Mark Wilson.
"That's going to be so hard to type," Wilson joked. "It will be on the license plate," West pitched in. West's erratic interview style often results in head-turning lines like this one.
- Last year, he stirred up controversy by suggesting slavery was a choice.
- In 2016, he asked Facebook founder Mark Zuckerberg for $1 billion, saying he was $53 million in debt.
- In 2009, West -- to promote a sneaker line -- said he'd change his name to Martin Louis the King Jr.
- And in 2006, he posed for Rolling Stone with a crown of thorns and compared himself to Jesus.
The name change was part of a larger discussion
Just moments before the proposed name change, West was discussing how he has bounced back from the aftermath of 2016, a difficult year for him, and is approaching the brand with innovative and environmentally-conscious solutions.
West seemed to unravel in the fall of 2016, shortly after the launch of his fashion line "Yeezy Season 4." Within a month of the launch, his wife Kim Kardashian West was robbed at gunpoint in Paris. By November, West was hospitalized for exhaustion hours after canceling his 2016 tour.
Now, West has leaped headfirst into a series of endeavors, including his latest album release, "Jesus is King" and a series of changes occurring in his design company Yeezy.
During the interview, West discussed his recent decision to move the Yeezy headquarters to Cody, Wyoming. The company's new 4,000-acre ranch in the US will allow the brand to test "seed-to-sew" methods of growing their own materials, West says.
READ MORE
Kanye West: Uncensored and Uncut | Fast Company
Musician, artist, and designer Kanye West and Yeezy designer (and sneaker icon) Steven Smith sat down with writer Mark Wilson at the 2019 Fast Company Innovation Festival to discuss moving production to America, legally changing his name to "Christian Genius Billionaire Kanye West," and why he might run for president in 2024. (NOTE: start watching at 22:00 to get to the name change and running for president.)
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